Privacy Policy

Vertical Aspect LLC Last Updated: April 1, 2026

Overview

Vertical Aspect LLC ("Vertical Aspect," "we," "us," or "our") operates verticalaspect.com and related web properties. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, register for events, purchase products or services, or otherwise interact with us.

By using our website, you agree to the practices described in this policy. If you do not agree, please discontinue use of our website.

Information We Collect

Information You Provide Directly

We collect information you submit through our website, including:

Contact and inquiry forms: Name, company name, job title, email address, phone number, and the content of your message.
Product and service inquiries: Information about your project, organization, and technical environment relevant to the products or services you are asking about.
Event registration: Name, company, job title, email address, billing information, and any other details required to register for training courses, webinars, or conferences such as the Terrasolid North American User Conference (NAUC).
Purchase transactions: Billing address, shipping address, and payment information processed through our payment processors. We do not store full credit card numbers on our servers.
Newsletter and marketing subscriptions: Email address and communication preferences.

Information Collected Automatically

When you visit our website, we and our third-party service providers may automatically collect:

Usage data: Pages visited, links clicked, time spent on pages, referring URLs, and navigation paths.
Device and browser data: Browser type and version, operating system, screen resolution, and device type.
IP address and location data: Approximate geographic location derived from your IP address.
Cookies and similar technologies: See the Cookies section below for more detail.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to operate site functionality, analyze traffic, and support marketing activities.

Types of cookies we use:

Strictly necessary cookies: Required for the website to function, such as session management and security features.
Analytics cookies: Help us understand how visitors interact with the site. We use tools such as Google Analytics for this purpose.
Marketing and CRM cookies: Support our customer relationship management platform (HubSpot) and allow us to connect your website activity to your contact record when you have engaged with us directly.

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may limit the functionality of our website.

How We Use Your Information

We use the information we collect for the following purposes:

Responding to inquiries about our products, services, and technical capabilities.
Processing orders and registrations for software, hardware, training, and events.
Delivering products and services you have purchased, including software licenses, equipment, training, and data processing support.
Providing technical support and following up on open support cases.
Marketing communications: Sending product updates, event announcements, webinar invitations, and industry content. You may opt out of marketing emails at any time using the unsubscribe link in any email we send.
CRM and sales management: We use HubSpot to manage contact records and communication history. Information you provide may be recorded in our CRM system.
Website analytics and improvement: Understanding how visitors use our site so we can improve content and user experience.
Legal and compliance obligations: Retaining records as required by applicable law, including sales tax obligations and export/import compliance.

Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

Service providers: We work with third-party vendors who provide services on our behalf, including payment processing, email delivery, web hosting, and CRM software. These vendors are contractually obligated to protect your information and use it only for the services they provide to us.
Software and hardware partners: If you purchase a third-party product through Vertical Aspect (such as Terrasolid software licenses or Teledyne hardware), your contact information may be shared with the relevant vendor for licensing, warranty, or support purposes. We will inform you of such sharing at the time of purchase.
Event co-organizers: If you register for a co-hosted event or conference, relevant registration information may be shared with co-organizers as disclosed at the time of registration.
Legal requirements: We may disclose information if required to do so by law, legal process, or government authority, or to protect the rights, property, or safety of Vertical Aspect, our customers, or others.
Business transfers: In the event of a merger, acquisition, or sale of all or a portion of our business, customer information may be transferred as part of that transaction.

Data Retention

We retain your information for as long as necessary to fulfill the purposes described in this policy, maintain our business relationship with you, and comply with applicable legal obligations. Contact and transaction records are generally retained for a minimum of seven (7) years for tax and business compliance purposes. You may request deletion of your information subject to our legal retention requirements (see Your Rights below).

Your Rights and Choices

Depending on your jurisdiction, you may have the following rights regarding your personal information:

Access: Request a copy of the personal information we hold about you.
Correction: Request that we correct inaccurate or incomplete information.
Deletion: Request that we delete your personal information, subject to our legal obligations.
Opt-out of marketing: Unsubscribe from marketing emails at any time using the link in any email we send, or by contacting us directly.
Data portability: Request your information in a portable format where technically feasible.

California residents may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell personal information.

Canadian residents interacting with us in connection with cross-border transactions may have rights under applicable Canadian privacy legislation, including PIPEDA. We handle personal information in cross-border transactions in accordance with applicable import and export regulations.

To exercise any of these rights, contact us using the information in the Contact section below. We will respond to verifiable requests within a reasonable timeframe.

Security

We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, use, or disclosure. No method of data transmission or storage is completely secure, and we cannot guarantee absolute security. If you believe your information has been compromised, please contact us immediately.

Third-Party Links

Our website may contain links to third-party websites, including software vendors, industry organizations, and event platforms. This Privacy Policy does not apply to those websites. We encourage you to review the privacy policies of any third-party sites you visit.

Children's Privacy

Our website and services are directed at professionals in the architecture, engineering, construction, and land surveying industries. We do not knowingly collect personal information from individuals under the age of 16. If we become aware that we have collected information from a minor, we will take steps to delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. The "Last Updated" date at the top of this page indicates when the policy was most recently revised. We encourage you to review this page periodically. Continued use of our website after any update constitutes acceptance of the revised policy.